We’re home to many great brands and attractions, but it’s our passionate people that create magical, memorable guest experiences. All of us are driven by company values called The Merlin Way which define who we are and guide what we do
We work hard to have a positive impact, both on the planet and in our local communities
Merlin Magic Making is our unique in-house creative and project delivery team. Drawing on their wide-ranging insight and expertise, they design and deliver world-class attractions and hotels, weaving their magic to create amazing, immersive guest experiences. All our operations and projects are supported by a strong bench of technical experts and experienced engineers.
They have developed Merlin’s in-house IP and work with partners to create magical
Discover the latest corporate and brand news from Merlin Entertainments in 2019
That’s why the LEGO Group and Merlin Entertainments’ LEGOLAND Resorts have joined
The SEA LIFE aquariums‘ network of experts are called the Conservation, Welfare and Education team
We have a network of zoologists, marine biologists, aquarists and industry experts
Fiona Eastwood confirmed as Merlin’s CEO after a decade at the business. Her experience at Merlin includes serving as Chief Operating Officer and Global Marketing Director
Over the past decade, I have seen first hand what the business is capable of.
“Adventures Made Real” through multi-format, multi-territory partnership, with initial investment of over £85 million ($110 million) in Minecraft-themed real-life experiences on both sides of the Atlantic
tried-and-tested approach to globally launching new concepts and platforms, as we have
Education We’re committed to the highest standards of animal welfare, wherever we have
Safety is our number one priority. It’s engrained in all we do and central to our values and principles
We have a well-developed and systematic approach to the management of risks, in line
makes all this possible, and I know how much our Merlin Magic Making creatives have
