The LEGO Group has been ranked as the most highly regarded company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.
This means not only innovating LEGO® play but also constantly striving to have a
For many families, the holidays are a magical time filled with joy and celebration, but for some families the festive period can be a challenging time.
More than 6.5 million LEGO sets have been donated through the LEGO Group’s #BuildToGive
The LEGO Group has launched its biggest and most playful Holiday campaign to date. This year, the 90-year-old brand turned to some of the most creative minds on the planet, children, to help supercharge its festive celebrations with fun.
highlights that play, not perfection, is the best way to bring people together to have
LEGO® IDEAS THE INSECT COLLECTION – CAMPAIGN PRODUCT PRESS RELEASE
his inspiration for the design, José says: “I studied science and fine art and have
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With nearly 8 in 10 parents saying that children who know how to code will have more
The LEGO Group are lighting it up with their latest set – a tribute to the global pop icons – BTS. The LEGO Ideas BTS Dynamite set, designed by a LEGO fan, features the seven-piece band on the video set of their global smash-hit single “Dynamite”, which when released in August 2020 reached over 100 million views in less than one day and one billion views in just eight months, and even gave the band their first number-one single in the United States.
The BTS fans have already got behind the design and so it was important that we were
Play is crucial in every child’s development, and for toddlers the benefits of play especially come to life when they can connect with their parents during playtime. To raise awareness and help parents carve out the time and attention span needed, LEGO® DUPLO® launches a 21-day global “Do not disturb playtime” campaign. 21 days is what it takes on average to break a habit, so for 21 days the LEGO DUPLO team will not post on social media during „toddler playtime“, defined as 5am-8pm.
Creating meaningful play experiences together does not have to be a big project.
Build the Legend: Introducing the Legend of Zelda Great Deku Tree 2-in-1 LEGO Set
worth mentioning that regardless of which version you choose to build, you will have
The LEGO Group has today unveiled findings from new global research looking into societal trends affecting children’s creative confidence.
film, ‘More Than Perfect’, the LEGO Group explores the effect that language can have
Discover all articles related to the LEGO® Jurassic World theme.
all-new era in the Jurassic World franchise New LEGO® Jurassic World Rebirth playsets have
