„Preserving value must become more appealing than discarding it” https://www.mpg.de/24928323/interview-harthoff-sundmacher-circular-economy?c=12643140
What makes a truly circular economy so difficult to achieve – technically, economically, and socially? Kai Sundmacher, Director at the Max Planck Institute for Dynamics of Complex Technical Systems, and Dietmar Harhoff, Director at the Max Planck Institute for Innovation and Competition, share their insights in a joint interview. They discuss the incentives we need, the importance of durable products, and how even small decisions can drive big change.
© Axel Griesch / MPG; Harald Krieg / MPI Magdeburg Kai Sundmacher (right) develops