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The consumption of television and radio programming as well as other audiovisual media remains by far the most popular activity: Germans (aged 14 years and over) spent about 9 hours and 3 minutes per day consuming audiovisual media last year.
the internet, which continues to grow and already accounts for three quarters of all

The VAUNET spring forecast for the advertising market in 2023 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise moderately by about 1.2 per cent after slight declines in 2022. Since 2019, the development in the advertising market is very volatile, impending advertising bans endanger media and opintion diversity.
its Pay TV Statistics in summer, and then publish its 2023 revenue forecast for all

People in Germany used audio and audiovisual media for almost 10 hours a day in 2023. Compared to 2022, media usage is only slightly down, but is still almost an hour higher than in the pre-corona period. To mark the 40th anniversary of private broadcasting, the VAUNET Media Usage Analysis 2023 also shows the course of media usage over the last 40 years.
© VAUNET Total daily media consumption in Germany across all media genres in 2023

Die Nutzung audiovisueller Medien in Deutschland ist nach dem Beginn der Corona-Pandemie auch 2021 im zweiten Jahr in Folge gestiegen und hat einen neuen Rekordwert erreicht: Erstmals haben die ab 14-Jährigen in Deutschland durchschnittlich 10 Stunden pro Tag mit dem Konsum audiovisueller Medien verbracht. Dies geht aus der aktuellen VAUNET-Mediennutzungsanalyse 2021 hervor und spiegelt die Nachfrage nach verlässlicher Einordnung, Information und Unterhaltung wider.
© VAUNET © VAUNET Die Gesamtmediennutzung in Deutschland über alle Mediengattungen

The use of audio and audiovisual media in Germany increased in 2021 for the second year running since the start of the Covid-19 pandemic, reaching a new record. For the first time, people aged 14 and over in Germany consumed audiovisual media for an average of 10 hours per day. Daily use of television, radio and other audiovisual media grew over the previous year by 13 minutes to 10 hours. These were the key findings of the VAUNET Media Usage Analysis for 2021, compiled by the VAUNET Association of Private Media on the basis of secondary sources and published today.
© VAUNET © VAUNET Total daily media usage in Germany across all media genres