For the first time, audiovisual media in Germany will, according to the
The association is forecasting revenue growth of 4.7 percent or 579 million euros
According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3%, totalling €16.0 billion (2023: €15.3 billion).
a 3.1% increase in net revenue for the audio advertising segment to around €831 million
Revenue growth of the audio and audiovisual media in Germany in 2020 and 2021 has been impeded by the pandemic. In 2020, the turnover of all audiovisual media including streaming, paid audio and video, and teleshopping rose by 3.7 per cent to €13.38 billion. These are the key findings of the report for 2020 and the outlook for 2021 unveiled in Berlin by VAUNET, the umbrella organization for commercial audiovisual media in Germany.
non-linear audio advertising, net revenue in 2020 fell by 7.8 per cent to €778 million
For 2023, total revenues of audio and audiovisual media in Germany are projected to rise by 3.1 %, totalling €15.5 billion (2022: €15.1 billion). Concurrently, VAUNET anticipates a modest 1.1 % dip for the year in net advertising revenues across all audio and audiovisual media, i.e. radio and TV advertising as well as advertising on audio and video streaming.
a 2.1 % increase in net revenue for the audio advertising sector to around €830 million
The offering and demand for pay TV and paid video content continues to grow in Germany, despite the current difficult market environment and economic climate with rising financial burden for consumers.
It reports that the number of pay TV subscriptions in Germany rose to 10.1 million
The market for pay TV and paid video content in Germany is continuing its positive development. Revenues from pay TV and paid video on demand (VOD) grew by 8.8 % to €5.4 billion in 2023.
in 2023 (2022: 10.1 million), while AGF-licensed pay TV channels reached an average
The market for pay TV and paid video content is continuing to grow in not just Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET.
In 2021, the number of pay TV subscribers in Germany grew slightly to 8.1 million
The audiovisual media as an advertising medium were slowed down by the effects of the coronavirus pandemic in the past year and their financing weakened considerably in some cases. Declining revenue was recorded mainly in the sector of linear radio and television advertising, while audio and video advertising on streaming services continued to grow against the trend.
generated from video advertising on streaming services increased by 13.2 percent to 883 million
The German landscape for pay-TV and paid-video-on-demand programmes is more diversified than ever before and the German population´s demand for high-quality TV and video content continues to rise – even during the corona crisis.
According to this, the number of pay-TV subscribers rose to 8 million during last
For this year, the total turnover of the audio and audiovisual media is expected to rise slightly by 2.5 per cent and exceed €15 billion for the first time. These are the key findings of the 2021 revenue statistics and the outlook for 2022 unveiled today in Berlin by VAUNET, the umbrella organization for commercial audiovisual media in Germany.
whole, VAUNET anticipates a decline in net sales of 1.7 per cent to around €778 million
