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The relevance of audio and audio-visual media as advertising media has continued to increase in the past year – this can be seen from the advertising statistics of VAUNET Verband Privater Medien e. V..
(2018: EUR 600 million).

For the first time, audiovisual media in Germany will, according to the
The association is forecasting revenue growth of 4.7 percent or 579 million euros

Demand and willingness to pay for pay TV and paid video content in Germany continues to grow, despite a difficult economic climate and complex regulation. In 2024, revenues from pay TV and paid video-on-demand rose by around 6% to €5.5 billion.
, 2025 Revenue growth of around 5% to €5.8 billion forecast for 2025 Over 15 million

According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2024 is projected to rise by 4.3%, totalling €16.0 billion (2023: €15.3 billion).
a 3.1% increase in net revenue for the audio advertising segment to around €831 million

For 2023, total revenues of audio and audiovisual media in Germany are projected to rise by 3.1 %, totalling €15.5 billion (2022: €15.1 billion). Concurrently, VAUNET anticipates a modest 1.1 % dip for the year in net advertising revenues across all audio and audiovisual media, i.e. radio and TV advertising as well as advertising on audio and video streaming.
a 2.1 % increase in net revenue for the audio advertising sector to around €830 million

According to VAUNET’s annual autumn forecast, the total revenue from audio and audiovisual media in Germany in 2025 is projected to rise by 3.3%, totalling €16.2 billion (2024: €16.0 billion).
(2024: €828 million).

Revenue growth of the audio and audiovisual media in Germany in 2020 and 2021 has been impeded by the pandemic. In 2020, the turnover of all audiovisual media including streaming, paid audio and video, and teleshopping rose by 3.7 per cent to €13.38 billion. These are the key findings of the report for 2020 and the outlook for 2021 unveiled in Berlin by VAUNET, the umbrella organization for commercial audiovisual media in Germany.
non-linear audio advertising, net revenue in 2020 fell by 7.8 per cent to €778 million

The market for pay TV and paid video content in Germany is continuing its positive development. Revenues from pay TV and paid video on demand (VOD) grew by 8.8 % to €5.4 billion in 2023.
in 2023 (2022: 10.1 million), while AGF-licensed pay TV channels reached an average

The offering and demand for pay TV and paid video content continues to grow in Germany, despite the current difficult market environment and economic climate with rising financial burden for consumers.
VAUNET It reports that the number of pay TV subscriptions in Germany rose to 10.1 million

The market for pay TV and paid video content is continuing to grow in not just Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET.
(2020: 8.0 million).