The market for pay TV and paid video content in Germany is continuing its positive development. Revenues from pay TV and paid video on demand (VOD) grew by 8.8 % to €5.4 billion in 2023.
jährliche VAUNET-Mediennutzungsanalyse misst die Nutzung Audio- und audiovisueller Medien
During 2018, audiovisual media usage by Germans (aged 14 and over) rose to over nine hours a day for the very first time. These results are taken from the VAUNET media usage analysis.
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The market for pay TV and paid video content is continuing to grow in not just Germany, but also Austria and Switzerland. This is confirmed in the report ‘Pay TV and Paid VoD in Germany 2021/2022’ published by VAUNET.
jährliche VAUNET-Mediennutzungsanalyse misst die Nutzung Audio- und audiovisueller Medien
Im Technik- und Innovationsforum sind derzeit Unternehmen aus dem Infrastrukturbereich (Satellitenbetreiber, Antennenbauer, private Kabelanlagenbetreiber) sowie technische Dienstleister vertreten.
und Vermarktungsmöglichkeiten tragen wir maßgeblich zur Weiterentwicklung der Medien
The consumption of television and radio programming as well as other audiovisual media remains by far the most popular activity: Germans (aged 14 years and over) spent about 9 hours and 3 minutes per day consuming audiovisual media last year.
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Commercial broadcasters reach an audience of millions with their offerings. As multi-channel providers and digital players, they offer a wide range of on-demand, social media and user-generated content, as well as many other attractive interactive services.
Beim MEDIENTAGE SPECIAL 2026 dreht sich alles um Künstliche Intelligenz in den Medien
The offering and demand for pay TV and paid video content continues to grow in Germany, despite the current difficult market environment and economic climate with rising financial burden for consumers.
hrliche VAUNET-Mediennutzungsanalyse misst die Nutzung Audio- und audiovisueller Medien
The VAUNET spring forecast for the advertising market in 2023 in Germany shows: Advertising revenue in the audio and audiovisual media is expected to rise moderately by about 1.2 per cent after slight declines in 2022. Since 2019, the development in the advertising market is very volatile, impending advertising bans endanger media and opintion diversity.
Studien Die Werbeumsätze der Audio- und audiovisuellen Medien wachsen 2023 moderat
People in Germany used audio and audiovisual media for almost 10 hours a day in 2023. Compared to 2022, media usage is only slightly down, but is still almost an hour higher than in the pre-corona period. To mark the 40th anniversary of private broadcasting, the VAUNET Media Usage Analysis 2023 also shows the course of media usage over the last 40 years.
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The use of audio and audiovisual media in Germany increased in 2021 for the second year running since the start of the Covid-19 pandemic, reaching a new record. For the first time, people aged 14 and over in Germany consumed audiovisual media for an average of 10 hours per day. Daily use of television, radio and other audiovisual media grew over the previous year by 13 minutes to 10 hours. These were the key findings of the VAUNET Media Usage Analysis for 2021, compiled by the VAUNET Association of Private Media on the basis of secondary sources and published today.
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