Merlin Entertainments | Minecraft In Real Life: Merlin Entertainments And Mojang Studios Join Forces To Create Location-Based Attractions https://www.merlinentertainments.biz/newsroom/news-releases/2024/merlin-minecraft-in-real-life/
“Adventures Made Real” through multi-format, multi-territory partnership, with initial investment of over £85 million ($110 million) in Minecraft-themed real-life experiences on both sides of the Atlantic
tried-and-tested approach to globally launching new concepts and platforms, as we have with LEGO