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Barbie recognizes the importance of representation and is committed to designing products that better reflect the world kids see today and doing the work to inspire the next generation.
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Shop wooden toys featuring bold colors and toxic-free paint for Montessori-style creative play and learning fun. Great for babies, toddlers, and preschoolers!
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Barbie honors Lena Mahfouf, a French videographer, content creator and influencer.
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Shop Fisher-Price educational toys at Mattel. Discover learning toys like Linkimals and Laugh and Learn for your baby. Buy now for educational fun!
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Barbie honors Adriana Azuara, founder of All4Spa, a wellness empire expanding to the current demands of young people in Mexico and Latin America.
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Barbie honors Anne Avantie, Fashion Designer & Social Activist, as a global role model for breaking boundaries to inspire the next generation of girls.
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We’re your trusted source for helpful parenting tips, fun activities for kids, and great games from favorite brands like Hot Wheels, Barbie, and Fisher-Price.
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Discover the latest UNO card games and UNO cards at Mattel. Shop now for fun and excitement with the classic UNO card game!
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Celebrate the design and performance of the world’s fastest cars! Learn about our collaboration and thrill fans with Hot Wheels tracks and playsets inspired by F1 racing.
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Barbie honors Viola Davis, critically revered artist, activist, producer, philanthropist, and New York Times best-selling author
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