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See how we’ve revolutionized the toy industry to become an icon in automotive and pop culture. Plus learn about our latest digital innovations and racing games.
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For endless hours of high-speed fun, shop from our diverse range of toy car racing tracks and playsets for children of all ages.
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Barbie honors Dr. Jaqueline Goes De Jesus, Biomedical Scientist, as a global role model for breaking boundaries to inspire the next generation of girls.
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By promoting green technologies and behaviours, and an Earth-friendly approach to how we build our toys, we’re steering kids toward a more sustainable future.
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Discover Fireman Sam on Mattel.com. Learn more about characters, activities, where to watch and where to shop!
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Watching your baby take their first steps is an exciting time. Read on to discover our top tips and most recommended walking toys.
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Find the coolest toys from kid’s favorite brands at Mattel Shop. Browse the best children’s toys, dolls, action figures, games, playsets and more today!
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Barbie honors Kylie Minogue, a critically revered artist.
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Barbie honors Enissa Amani, a comedian
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Barbie honors Brianne West, Entrepreneur & Founder of Ethique, as a global role model for breaking boundaries to inspire the next generation of girls.
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