Kodak and the Rise of Amateur Photography – The Metropolitan Museum of Art https://www.metmuseum.org/essays/kodak-and-the-rise-of-amateur-photography
By simplifying the apparatus and even processing the film for the consumer, [George Eastman] made photography accessible to millions of casual amateurs with no particular professional training, technical expertise, or aesthetic credentials.
Invented and marketed by George Eastman (1854–1932), a former bank clerk from Rochester
