The behavioural lens: taking a behavioural vantage point to improve the success of development programmes – German Institute of Development and Sustainability (IDOS) https://www.idos-research.de/briefing-paper/article/the-behavioural-lens-taking-a-behavioural-vantage-point-to-improve-the-success-of-development-programmes/
An essential prerequisite for successfull policies is supportive behaviour of targeted populations. We present the Theory of Planned Behaviour which…
The World Bank brought this point forward forcefully with its 2015 World Development
